About the Brand
SLICKHAIR is an Australian beauty brand focused on simple, effective solutions for everyday hair styling. It all started in 2019, when founder Mia was looking for a way to tame flyaways without stiffness. When she couldn’t find a product that worked, she created her own: and the SLICK STICK® was born.
What began as a single solution quickly gained attention and went viral. Today, SLICKHAIR has grown into a full anti-frizz styling system, trusted by millions of customers around the world. With over 1 million Slick Sticks sold and features on platforms like Sephora, the brand has built a strong presence in the beauty space.
Designed for Gen Z and Millennial women, SLICKHAIR focuses on quick, easy-to-use products that fit naturally into everyday routines.
The Challenge
Uncertainty in Product Selection
Customers weren’t always sure which product was right for their hair type or needs, leading to hesitation before purchasing.
Repetitive Customer Questions
The team frequently handled similar questions from customers, which took time and slowed down support.
Low Average Order Value (AOV)
There was an opportunity to increase order value by helping customers discover additional products that fit their routine.
The Solution
To address these challenges, SLICKHAIR introduced a product recommendation quiz designed to guide customers toward the right products and bundles based on their needs.
The goal was to simplify decision-making, reduce repetitive questions, and create a smoother path from discovery to purchase. They also want to encourage higher-value orders through more relevant product suggestions.
Below is a screenshot of the welcome page of the “Find Your Slick Match” quiz. As shown, the quiz is added as a menu item in the website’s navigation bar, and clicking on the “Hair Quiz” redirects users to a dedicated standalone page.
Slick match quiz
The quiz consists of a total of 7 questions, designed to keep the experience quick and easy to complete. The first question is set up as a picture choice, making it more engaging and intuitive for users to start the quiz.
They also enabled the autonext functionality, allowing users to move through the quiz without needing to click a “Next” button each time - creating a smoother and faster experience.
See the screenshot below from the first question:
As the final step of the quiz, users are asked to enter their email, after which they receive a welcome message with a 10% discount code. This creates an extra incentive to complete the quiz while also helping SLICKHAIR build their email list.
SLICKHAIR welcome email with discount
Results
After adding the quiz, SLICKHAIR saw strong engagement from visitors interacting with it. A large portion of users who viewed the quiz chose to start it, showing clear interest in a guided shopping experience.
With thousands of quiz starts, the quiz quickly became a key touchpoint in the customer journey - helping users move from browsing to making decisions faster.
Beyond engagement, the quiz also helped capture a significant number of leads, with over 1,300 unique emails collected. This gave SLICKHAIR an additional way to reconnect with interested customers and continue guiding them.
Key Takeaways
Keep it simple drives engagement – a short quiz with clear choices can still generate strong participation.
Reduce friction in decision-making – guiding customers helps them find the right product faster and with more confidence.
Email capture adds long-term value – collecting emails at the final step creates ongoing marketing opportunities.
Quizzes improve product discovery – helping users navigate a catalog more effectively leads to better shopping experiences.
Ready to see similar results?
Install the Quiz App →- Choosing a selection results in a full page refresh.
- Opens in a new window.