About the Brand
Nyte is a France-based brand focused on improving sleep comfort without the need to replace your mattress. Instead of offering traditional bedding solutions, the brand provides high-quality accessories like foam mattress toppers, pillows, and protectors designed to transform the way people sleep.
The idea behind Nyte is simple — better sleep shouldn’t require a major investment or a complicated decision. Whether it’s an aging mattress, a wrong purchase, or ongoing discomfort, Nyte helps customers upgrade their sleep experience in a practical and accessible way.
Designed in France and developed in collaboration with experienced family-run workshops in France and Italy, Nyte combines comfort, quality, and thoughtful design. With a strong focus on sustainability and long-term use, the brand offers products that not only improve sleep but also extend the life of existing mattresses.
The Challenge
Uncertainty in Product Selection
Customers weren’t sure which mattress topper was the best fit for their needs. With multiple options available - each offering different comfort levels and sizes - it was difficult to confidently choose the right one.
The Solution
Nyte introduced a Mattress Topper Quiz designed to help customers find the most suitable product based on their sleep preferences and current mattress condition. Instead of browsing through multiple options, users are guided step by step through a simple set of questions.
The quiz starts with a clear welcome page explaining the goal - helping users find their ideal mattress topper based on their sleep needs. From there, customers go through a structured flow of questions covering key factors such as:
- Why they need a mattress topper (firmness, comfort, pain, or mattress condition)
- Their sensitivity to heat during the night
- Body type and weight range
- Preferred comfort level
- Sleeping position
- Mattress size
- Age group
Mattress Topper Quiz
At the end of the quiz, users are asked to enter their email to receive personalized product recommendations along with a discount offer. This creates a smooth transition from product discovery to purchase while also capturing valuable leads.
Based on their answers, customers are matched with the most suitable mattress topper(s) from Nyte’s collection, such as different sizes and comfort levels. The result page also allows users to restart the quiz if needed.
If the customer enters their email and opts in to receive newsletter, they receive a email immediately after submitting the quiz.
Nyte newsletter
Results
After adding the quiz, Nyte saw strong performance across the entire customer journey. A large number of visitors engaged with the quiz, with over 11.5K starts out of 15K+ views, showing clear interest in a guided shopping experience.
The quiz also delivered significant business impact, generating over €50K in revenue and contributing to a 20% increase in monthly sales. By helping customers quickly find the right mattress topper, the quiz reduced hesitation and supported more confident purchasing decisions.
Beyond conversions, the quiz became a powerful lead generation tool, collecting over 6000 unique emails. This allowed Nyte to continue engaging with potential customers even after their initial visit, turning the quiz into both a sales and marketing asset.
Key Takeaways
Guide customers through complex decisions - even with a small product range, differences in comfort levels and needs can create confusion.
Ask the right questions – factors like sleep habits, body type, and comfort preference help deliver accurate recommendations.
Turn traffic into revenue – a well-structured quiz can directly contribute to sales and measurable growth.
Capture emails with intent – collecting emails at the end of the quiz builds a high-quality audience for follow-ups.
Ready to see similar results?
Install the Quiz App →- Choosing a selection results in a full page refresh.
- Opens in a new window.