About the Brand
Mineralissima is a Netherlands-based brand focused on natural mineral makeup and accessories. Founded in 2007, the brand was created with a simple idea: to make makeup that feels good on the skin and is made with honest, clean ingredients.
They have already got a well-known name in the natural beauty space, serving customers across Europe and beyond. The team continues to keep things personal, working closely on everything from product development to customer support.
Mineralissima’s products are designed for people looking for gentle, skin-friendly makeup, without unnecessary additives. With a strong focus on quality, transparency, and care, the brand aims to make beauty feel more natural, accessible, and easy to trust.
The Challenge
Slow Decision-Making
Customers needed a faster way to find products that match their skin type and personal needs.
Complex Shopping Experience
With multiple options available, it wasn’t always easy to keep the process simple and guide customers efficiently.
The Solution
Mineralissima created several quizzes for different customer needs. Some quizzes help online shoppers find the right makeup based on their skin type and preferences, while others guide business customers to the Mineralissima program that best fits their requirements.
For online shoppers, the quizzes proved very effective, generating 300+ orders and helping customers make confident product choices. To reach a broader audience, the same quiz was translated for both English and Dutch users, making it easier for more customers across Europe to use.
Below is an example screenshot from the Mineralissima Business Partnerships quiz, which helps businesses determine the right program for them:
Business Partnerships quiz
Mineralissima also added a Color Advisor quiz to help customers who are unsure which shades suit them best. Choosing the right foundation, blush, or eyeshadow can be challenging, so this quiz provides simple, guided recommendations based on each customer’s preferences.
The quiz is available under the “Start Online Advice” button on their website, making it easy for shoppers to get personalized color suggestions and feel more confident in their choices.
Below is a question example from the quiz. As you can see, they’ve added images to make the experience more engaging and easier to follow:
Color Advisor quiz
Results
After adding quizzes, Mineralissima made the shopping experience much easier and more intuitive for their customers. Instead of guessing which products or shades to choose, shoppers could quickly find what suits them through guided questions.
The quizzes also drove strong engagement, especially among online customers, leading to 300+ orders and consistent sales directly from quiz interactions.
Beyond sales, the quizzes helped save time for the team by reducing the need for manual guidance and support. This allowed them to focus more on growing the business while still delivering a personalized experience.
Key Takeaways
Use multiple quizzes for different needs – separate flows for online shoppers and business customers can improve relevance and results.
Personalization improves the experience – helping customers find the right products or shades makes shopping easier and more enjoyable.
Visual elements increase engagement – adding images to questions makes the quiz more interactive and easier to complete.
Quizzes save time for your team – guiding customers upfront reduces the need for manual support.
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