About the Brand
Athena Precision is a US-based brand that sells firearm accessories, with a focus on precision steel red dot plates. The brand is a family-run business that started back in 2012 in Salt Lake City, Utah.
It started as a small shop and has grown into a full machine shop serving industries like automotive, aerospace, defense, and medical.
Today, the brand serves shooters looking for high-quality, dependable accessories, while continuing to expand its product range.
The Challenge
Decision Paralysis
Too many products to choose from. Up to 200 products overwhelm customers.
High Bounce Rate
Customers were unsure what to buy. Most people leave the website without adding to the cart.
The Solution
To help shoppers navigate their growing product catalog, Athena Precision added a product recommendation quiz to their store.
The quiz simply asks “What Firearm Do You Have?” and “What Optic Do You Have?”, then guides customers to the most relevant products. This straightforward approach made choosing easier, reduced confusion, and improved overall shopping confidence.
Below is an example of how the quiz looks in action:
Red Dot Plate Finder Quiz
Results
After adding the quiz, Athena Precision saw strong engagement across the funnel. Around 45% of visitors who viewed the quiz chose to start it, showing clear interest in a guided shopping experience.
As users moved through the flow, nearly 30% completed the quiz and reached personalized results, helping them quickly narrow down their choices and find the right products.
In total, thousands of interactions and quiz starts led to a solid number of orders and sales, while helping customers feel more confident and happy with their choices.
Key Takeaways
Keep it simple – even a short quiz with just a couple of questions can drive strong engagement.
Ask the right questions – focusing on key details (like firearm and optic) is enough to guide customers effectively.
Meet customers at the decision point – a quiz works best when shoppers are unsure what to choose.
Quizzes improve the overall experience – making the journey smoother and more confident for customers.
Ready to see similar results?
Install the Quiz App →