Best Supplement Quiz Questions for Shopify (Higher Conversions)

Supplement brands struggle a lot with product selection because of their nature. It is part of the e-commerce world that has a lot of catalogs, and the filters are not enough. To replace filters or to appeal to the demand of personalization from customers, we are seeing a rise in quiz funnels for e-commerce. Especially when it comes to supplement and vitamin brands.

Product recommendation quizzes help increase the conversion rates alongside the average order value. It also increases the engagement on your website, builds loyalty and trust with the customers by positioning your brand as very knowledgeable. Perhaps most importantly, quizzes are the best gateway to first-party data. And all of this sounds amazing; however, if a quiz is not done correctly, it would be a waste of time both for you and the customer. And the biggest mistake that brands make is not asking the right questions. That is exactly what this article will cover today. 

What Makes a High-Converting Supplement Quiz

Short but impactful 

Supplement quizzes are not diagnostic medical consultations. That means 5-15 questions are more than enough to understand the customer's lifestyle preferences, concerns, and needs, enabling a recommendation rather than a diagnosis. On the technical side, people simply are not willing to take long quizzes. 

Capture Email Before Results

It goes without saying that any quiz should include an email-capture question. However, where you place that question can significantly impact your conversion rates and overall success. Usually, the best practice is to put the email question before the results page. That way, people are excited to see the results,c and they immediately type their email without having to think that much.

Focus on Goals First

Focusing on the goals immediately as the first or second question in your quiz will help you orient the customer to their choice of product. This brings an even more important point that means to have a quiz for the sake of guiding your customers and also benefit from it heavily. Do not make the mistake of including a quiz on your website simply for including it or for engagement reasons. It will harm you as a merchant and cause even bigger harm to the customer.

Visual Engagement 

Quizzes should be educational and assistive, but they cannot do those two things if the quiz is visually boring and underwhelming. It's very likely that the visitor might not even take it. So have fun with, use different formats of questions (drop-down, picture choice, etc), progress bars, and more.

The Correct App

The correct app for creating the quizzes should be as user-friendly as possible for you. It should also come with all sorts of benefits, such as integrations of different apps for marketing, no extra coding, and no difficult setup. And ideally, it should also be affordable. Recomma is one of the best choices in the market. It fulfills each goal mentioned above, and it can be a great help in creating your quiz.

Best Supplement Quiz Questions (With Examples)

Now, let's take a look at a successful supplement and vitamin quiz and figure out the importance of the questions with an example.

Goal-Based Questions

As mentioned before, asking about the customers' primary health goal helps them understand what they want from your store in the first place. From here, you can use logic jumps to redirect the customer to the questions related to that specific goal.

For example, if they choose “Boost Energy”, you can ask them specific questions about their workout routine or sleep habits. 

The goals that you decide to include in your quiz also come from the types of products that you sell, but the common ones are:

• Better energy
• Weight management
• Improve sleep
• Build muscle
• Reduce stress/anxiety 
• Digestion
• Skin, hair, and nails

This question can either be replaced with or followed by a question about the customer's concerns.

Maybe they don't have a specific goal, but they have a concern that they want to treat. This way it's also really helpful for the customer who is maybe new to the supplements, and doesn't really understand what the correct even goal is to treat their specific concern. But you can help them out with a question like this.

Lifestyle Questions

Lifestyle questions are mainly for you to understand which product fits their already existing lifestyle. As you can see in this example, it asks “How do you like to train?” but depending on the goal that the customer has, the lifestyle question will differ. Common examples include:

• How active are you?
• How many hours do you sleep per night?
• How often do you exercise?
• How many times do you eat during the day?

Diet Questions

Dietary questions are important not simply because it is a user's preference or a habit to eat a certain way, but it can also reveal a lot about the gaps in their diet that may be addressed with supplements. Certain diets may lack specific nutrients (for example, vitamin B12 in vegan diets). Asking about diet helps the quiz recommend supplements that fill those potential gaps. 

There are different ways in which different quizzes address this question. One way to do it is to ask about how many times the person consumes fruits or vegetables, or straight up ask an example question like this:

Do you follow a specific diet?

• Vegan
• Keto
• Vegetarian
• No restrictions

Age Range

Nutritional needs change throughout your life based on so many factors, and one of them is age. The customer might not be aware of it, and it's very likely that they don't know what fits their age. This question will help you not just provide recommendations without diagnosis, but also understand the demographics of your audience. 

For example, you'd easily understand if most of your audience are parents buying supplements for their kids or young adults who need an energy boost. Or maybe they are an older customer range that is looking for bone strength or supplements that target specific heart concerns.

Gender

There are different biological needs for different bodies, so a question about gender would ensure accuracy, but like the example above, you can also include no preference if the user does not want to disclose this information. Similar to the age question, it will help you to understand the demographics of your customers as well. 

A gender question is helpful if the supplements that you're selling are hormone-related products.  For example, if you also happen to sell products that can provide hormonal balance during menstruation, this question might be helpful.

Supplement Experience

So many people are new to the world of supplements, and you want to make sure that your recommendations are adjusted to that. Some people are really advanced and have a lot of experience with supplements, and you also want to adjust to those needs. That is why this question and a quiz like this in general is really helpful.

When you know that a huge portion of your customers are beginners, you can redirect your marketing and focus a little bit on educational material, perhaps emails that include fun facts about certain supplements that would interest your beginner-level customers. And for those who are advanced, you do not want to duplicate or repeat yourself to your customers. 

Budget Sensitivity

This isn't a very common question that a lot of the quizzes ask, but it's a very considerate question that a lot of customers might appreciate. However, it's not just a considerate question, but it's also a baseline for creating trust between you and the customers. 

In the long term, this question can help increase and optimize your average order value (AOV) and position your shop as an understanding, professional, and trustworthy store. 

Email Capture 

We mentioned above about including email capture questions, but what are the great benefits of it?  When your customers answer questions about their health concerns, age, preferences, and knowledge level about supplements/vitamins, you can collect all of that information and segment your users into categories to understand what each of these categories needs.

For that, you would need a third-party tool like Klaviyo or MailChimp that allows you to focus on email marketing based on these categories. In other words, you gain first-party data and then you use tools like third-party integrations to redirect your marketing in a way that benefits your customers and you to increase your average order value and conversions.

There are different ways in which people approach this question. As you can see above, it simply asks the question, but a lot of stores usually offer discounts for providing the email, which is a nice bonus and ensures that the customer will probably provide their email and contact information. 

Conclusion

The real value comes from treating the quiz as a conversation rather than a form. Ask questions that matter, make the experience engaging, and let customers feel like the results were made just for them. Over time, this approach doesn’t just improve sales; it can build loyalty and position your Shopify store as a place people go to for guidance, not just to shop. Investing in a smart, well-crafted quiz is really an investment in the long-term relationship with your audience.