Skincare Quiz Examples for Shopify That Convert (Real Use Cases)

In recent years, what we have noticed is a rise in personalized shopping, so we present skincare quiz examples for Shopify and what you can learn from them. Whether or not Shopify's online stores are in need of high personalization because customers demand it. In the industry, such as Beauty and Health, personalization matters on a different level. Beauty brands that use product recommendation quizzes based on customer concerns experience conversion rates ranging from 40% to 60%, which is significantly higher than that of conventional lead forms.

This demand is predictable and explainable, since skincare is something very personal and individual for everyone. Besides skin conditions and concerns, one might also have preferences. The combination of these different elements is what makes many skincare brands employ solutions for this personalization. Many come to the solution called product recommendation quizzes.

Product recommendation quizzes for skincare in Shopify are favoured among many online stores and merchants because they outperform generic product finders, like filters, for example. Filters might require a lot more terminology, while quizzes have a different outcome every time somebody takes them. For customers, it is a lot easier to see your brand through a personalized skincare routine, or maybe for products that would target specifically their needs, it's like having a shop consultant that knows your brand exactly.

The best thing about quizzes is that they're not just beneficial for the customers, it's also just as useful for merchants. Besides leaving your customers highly satisfied, quizzes can also capture contact information like email and phone number, which you can later use to retarget your audience. By implementing product recommendation quizzes, you'll also learn how product quizzes increase conversion rate and AOV (average order value). Speaking of increasing conversion rate with your product recommendation quiz -  that is exactly what we'll talk about today! 

If you're ready, let's take a look at skincare quiz examples for Shopify stores that actually convert!

How to Use Skincare Quiz Examples for Shopify that Convert

Before we jump straight into the examples, let's take a look at why skin care quizzes convert so well compared to other solutions for personalization. There are a couple of things that only quizzes can target. 

There is no other solution like that that will eliminate decision fatigue in shopping (and we'll show how it works with skincare quiz examples for Shopify). Because of the number of products that each brand has, which isn't a problem in and of itself, however, clients and customers tend to get lost in them. Filters are an approximate solution for everyone, but a quiz targets the exact concerns for the exact skin type, which you wouldn't be able to do with other solutions.

Personalization in the form of a quiz also positions you and your brand as experts. That is not to say that if you're a store without a quiz, you don't know about your product, but to the customer, it shows that you care about them and that you are also able to guide them.

Speaking of guiding. A lot of people might not know how to start with skincare. They might be unaware of some terminology, or they might not be familiar with pairings of some products, or have no clue how to target their skin concerns with the correct product. And filters are not something that would solve this; however, a quiz might.

Zero-party data collection is one of the most important reasons why the skincare quiz examples for Shopify that we showed actually convert. For merchants, this is a highly valuable tool to be able to collect emails, phone numbers, and contact information in general. You can use that zero-party data by connecting the quiz to third party tool like MailChimp or Klaviyo, and then retarget your audience and follow up with email marketing. This is an opportunity to get to know your audience better and to convert better.

Geologie - Skincare Quiz Example

Geologie is a skincare brand that also incorporates an Acne Quiz, achieving impressive results by implementing a quiz. They saw a 50% increase in the conversion rate from quiz completion to purchase and surpassed expectations with a quiz completion rate of over 90%, far exceeding the initial goal of 50%.

Glow Recipe - Skincare Quiz Example 

Glow Recipe is a well-known Shopify-based skincare brand with a strong focus on personalization. It led to an 18.6 percent conversion rate on certain automated messages, meaning nearly 19 out of every 100 recipients converted. 

Their “Find Your Glow Recipe” quiz can easily play a role in this strategy. The quiz helps customers identify their skin concerns and builds a recommended routine, rather than presenting a list of products.

SKOON - Skincare Quiz Example

The South African skincare brand SKOON, with its Skin Quiz, for instance, experienced a conversion rate 3.5 times higher and a remarkable 68x return on investment with its product quiz. They successfully gathered over 13,000 email addresses and leveraged quiz insights for focused advertising and product strategy enhancements. 

SKOON is also one of the great skincare quiz examples for Shopify that shows how adding a quiz on your website can boost engagement and conversions.

The Ordinary - Skincare Quiz Example

The Ordinary is one of the most popular skincare companies out there. Due to their marketing strategy, they also became very popular on social media, and a lot of their products are viral on platforms like Instagram and TikTok. The store's conversion rate reached 3.5-4.0% in 2024, offering insight into user behavior. 

Part of this strategy is their very helpful and famous “Build My Regimen” quiz on their website. 

Murad - Skincare Quiz Example 

The company has become a pioneer in the skincare industry, emphasizing the belief that skincare is a form of healthcare. Known for its clinical-grade products, Murad combines innovative active ingredients to tackle various skin concerns while ensuring a gentle approach for customers.

Murad has seen 56% increase in conversion rates. Part of their marketing strategy that could’ve played a huge role in this increase rate is their AI-powered skin analysis quiz. They take a quiz one step further and implement direct skin analysis based on the image that you can take at that moment!

Anatomy of a High-Converting Skincare Quiz

Based on the skincare quiz examples for Shopify that we discussed, let's break them down to see what makes them so successful.

If you want to learn how to make a skincare product recommendation quiz for Shopify, there are a few key moments that you have to follow to get a helpful quiz for your customers, just like skincare quiz examples for Shopify, and just as useful to use for a merchant.

The Right App

All of the good results similar to the skincare quiz examples for Shopify shown above are only possible with the tool that makes it possible. There are a lot of quiz apps in the market that offer different benefits, but the best and easiest to use is Recomma. It provides all the necessary elements for your quiz, including different types of questions for engagement and data collection. 

It's very easy to set up, no coding needed, and it also works with third-party tools that you can transfer the zero-party data to and use it for email marketing by sending campaigns and retargeting your audience. 

Questions 

The most important thing in your quizzes, whether you're implementing a skin analysis or you're focused on providing product recommendations or building a routine quiz, is the questions. You need to be able to hook with your questions and also be helpful with them. unnecessary questions that are basically filler in your quiz are not helpful to the customer, and you will not be able to know more about your audience either.

If you noticed in the skincare quiz examples for Shopify you also need to visually help your visitors. Sometimes people don't know the difference between what dehydrated skin looks like and what dry skin looks like.

Follow-Up Email Marketing 

Always incorporate email questions before or after providing the result page (it is recommended to do it before the result page). When you collect the personal contact information of the quiz takers, you can use this material and connect your quiz app with third-party tools for email marketing, such as Klaviyo and Mailchimp. 

From here, you can follow up with emails, targeting specific needs and interests of your customers with specific campaigns and updates. 

Education Built Into the Quiz

When thinking about the knowledge level of your customers, it's always important to consider that a big amount that doesn't necessarily know a lot. One of the fun ways you can implement this is by adding maybe micro tips between the steps of the quiz based on the answers provided before. That's a fun way to experiment, but a trusted version of this is by explaining why certain products were recommended to the customers based on the results of the quiz provided to them. 

If it's a routine quiz, explain how each step of the routine works, why certain products are used for those steps, and maybe provide additional products that nicely pair with it, and most importantly, why. 

High Converting Result Page

This page is what will lead to the final conversion, which means it's important to dedicate attention to this step. There are a lot of tips and tricks to implement on this page, think about not just product recommendations, but also bundles and collections that you can recommend. As mentioned before, maybe not just product again, but a full routine, don't forget to add “Add to Cart” buttons. Before the result page, also include questions that could help you collect personal contact information for marketing purposes.

Conclusion 

If you would like to see an example of a skincare routine quiz can try out a Recomma skin care quiz to see what to expect and what you can do with our tools. By implementing all of the points mentioned above, you can achieve the conversion rate goal and also, on the other hand, increase not just engagement on your website, but they are average order value and more.

Remember that product recommendation quizzes don't work one way around. They're helpful for your customers because they act as a guide, and they're helpful for you to get to know your audience!