Why Quizzes Are the Best Way to Recommend Products
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Maybe all of us have been in the following situation - spending hours scrolling through products, unsure which one is right for us, only to end up more confused than we started.
There are little nuances that can delight customers, nurture trust, and drive them to make a purchase.
In the pursuit of finding the best solution to generate leads, here are quizzes that can help recommend products.
Quizzes that recommend products are considered to be a real game-changer when thinking about accomplishing marketing goals. They can be a real differentiator especially when comparing two similar e-commerce stores. If one store offers a personalized quiz experience and the other doesn’t, the interactive one is far more likely to stick in the customer’s mind. It creates a sense of connection and engagement that makes the brand more memorable.
Recommendation quizzes are beneficial for both customers and brands. On one hand, customers find what they exactly need. On the flipside, brands represent and strengthen their brand voice. Consequently, integrating recommendation quizzes into e-commerce stores promises a win-win situation. These quizzes help recommend products in a personalized and effective way.
So, in this article, we’ll establish the importance of integrating product recommendation quizzes in your e-commerce store. Besides, we’ll understand why people love taking quizzes and overall the benefits of recommendation quizzes that recommend products based on user preferences.
The Psychology Behind Product Recommendation Quizzes
Now, imagine a website without interactive content, just products and texts. Nobody will stay on that page longer than a few seconds, right?
There are some ways to prevent this. That’s why we have to understand the psychology behind recommendation quizzes.
Let’s start!
Interactive elements like recommendation quizzes make your e-commerce store engaging and invite your audience to stay longer on your website.
People enjoy talking about themselves and they love content that feels made just for them. Recommendation quizzes are a hidden solution to this because via quizzes you talk to customers online about themselves. In the quizzes, you can integrate questions tailored for each person. When asking personal questions to your customers you establish credibility and trust towards your brand. It means that you don’t just try to sell your product. Consequently, it shows that you think about your customers and want to provide them with a good user experience. Customers will appreciate that.
Besides, too many choices can confuse customers. So, product recommendation quizzes recommend products that are the best match for specific customers. By recommending specific items based on answers, you're acting as a helpful guide rather than a seller. This creates a sense of trust and authority.
In a few words, product recommendation quizzes recommend products in a way that makes people feel special.
How Quizzes Help to Recommend Products?
With the help of well-structured quizzes, you can understand your customer preferences. Plus, you collect valuable data from your customers that help you understand their lifestyle, behavior, budget, etc.
Let’s bring an example on a skincare website:
Imagine you want to buy a skincare product, but you have no idea about your skin type. You visit an online store and see many products but there’s nothing to help you choose. But now imagine the same store has a quick quiz that asks a few simple questions about your skin and what you're looking for. In just a minute, it recommends a product that fits your exact needs. The probability that you’ll complete the purchase is 100%.
Moreover, quizzes help brands reveal the latest trends. They show what your audience is looking for and they don’t even feel like they’re filling out a survey. It is just an engaging and fun experience for them. Nothing boring and time-consuming, just a perfect user experience.
In addition, responses based on the quiz answers let you group your audience based on their preferences. This kind of segmentation helps you send personalized emails, create targeted ads, and recommend the right products.
Quizzes also help people find products they didn’t know they needed. For example, someone might not know which vitamins are best for their body, or what kind of sunglasses match their face shape and style. But a quiz can ask a few questions and then give helpful suggestions.
Ecommerce Brands Using Product Quizzes Successfully
Study shows that integrating product recommendation quizzes maximizes conversion rates, boosts user engagement, and generates leads. Hence, with just integrating interesting content you delight your customers and get many effective results. People stay longer on websites that have a lot of interactive content. It increases the time spent and, consequently, reduces the bounce rate. Instead of just looking at products, visitors get to answer questions, learn something new, and find the right item for them. It’s a simple tool that brings big benefits. Let’s look through some best practices:
1. LivingProof
LivingProof is a US-based hair care company known for offering solutions to a wide range of hair concerns. To help customers to find the best product for their hair it has a recommendation quiz on its website. Customers tell about their hair concerns, say what their hair texture is and, as a result, get the perfect match. It’s like having a personal assistant.
2. Arey
Arey specializes in products that are against hair-greying. In the quiz, you choose your age, hair type, and hair goals. Afterwards, it offers you the perfect hair care products and sends you a personalized email suggesting a discount. It speaks a lot about their brand. They demonstrate their expertise and experience.
3. JonesRoad
JonesRoad does an excellent job using quizzes to guide customers through their product line. They offer a wide range of helpful and focused quizzes, such as:
- Miracle Balm Quiz
- The Foundation Quiz
- The Bronzer Quiz
- Tinted Face Powder Quiz
By offering so many targeted quizzes, Jones Road shows that they truly care about helping customers find exactly what works for them. It’s a smart, customer-first strategy that builds trust and drives conversions.
These were some of the best examples of how brands use recommendation quizzes to improve the shopping experience. As you can see, quizzes are powerful tools that help customers feel confident in their choices. They also help brands show they care by offering helpful, personalized advice. If you want to get similar results, you can explore Recomma Quiz Builder. It’s a perfect application that lets you create seamless quizzes.
From Quiz to Cart: Proven Strategies to Convert Quiz Leads into Sales
In this section, you’ll find out the secrets of leading people “from quiz to cart”.
1. Instant Personalization: Display Tailored Results
- Show quiz results immediately after completion, with clear visuals of recommended products.
- Use persuasive copy like, "We handpicked these just for you!" to reinforce exclusivity.
- Include quick-add buttons or "Shop Your Matches" CTAs to reduce friction.
2. Leverage Scarcity & Urgency
- Pair recommendations with time-sensitive incentives:
"Limited stock for your skin type!""Complete your purchase in 24h for 10% off!" - Highlight bestsellers or high-rated items in results to build trust.
3. Follow-Up Emails: The Recovery Lifeline
- Automate post-quiz emails with the user’s results and product links.
- Offer a discount code for abandoned carts (e.g., "Your perfect match is waiting—here’s 15% off!").
- Use segmentation to send targeted reminders based on quiz answers (e.g., "Still thinking about your vitamin routine?").
Tips to Create High-Converting Product Quizzes
Keep these tips in mind when creating your product recommendation quiz:
Keep It Short and Simple
Ask about 5-7 questions to avoid overwhelming users. A quick, easy quiz is more likely to be completed and enjoyed.
Help Customers Solve Their Main Pain Point
Customers should feel that you are trying to help them. Ask questions that are really important to gather valuable information to solve their pain points and recommend products.
Use Clear Language
Using complex language will confuse them. So, keep your questions simple and easy to understand. Only ask the questions that help you reveal key info like preferences, lifestyle, budget, or habits.
Integrate a Progress Bar
When people take a quiz, it helps to show them how many steps are left. This way, they know they're almost done and won’t quit in the middle. As a consequence, this will lead to a final result.
Add CTA Buttons
Call-to-action buttons psychologically lead customers to make a purchase, so adding CTA buttons will definitely boost your sales.
Collect their email address
Having their email address is an advantage. This is valuable data that is important in future email campaigns. For example, if a customer doesn’t want to make a purchase at that moment, you can send them follow-up notifications and recommend products. This will increase the probability that they will complete the purchase. Besides, you can send them special offers, so they can always notice your presence.
Final Verdict
In this article, we explored everything about product recommendation quizzes. So, it is exceptionally important to integrate quizzes into your e-commerce store. After integrating them you’ll definitely find a difference in conversion rates. More and more customers will be delighted after scrolling through your content.
Quizzes don’t just improve engagement. They create a meaningful connection between your brand and the customer.
In a competitive e-commerce environment, quizzes can be real differentiators.
So if you are trying to recommend the right products, it's high time to make quizzes a key part of your marketing strategy.
Think how soon you can start leveraging their potential.
Wishing you the best of luck on your journey to creating seamless, high-converting quizzes!