5 Best Shopify Quiz Apps in 2025 – Features, Pricing, Pros & Cons

Imagine you're shopping online and can’t decide between two products. You hesitate, get frustrated, and maybe even leave the website, thinking you’d rather shop in person.

But what if there was a button that said “Take the Quiz”? You answer a few simple questions, and - voilà! it recommends the perfect product just for you. That’s the magic of a product quiz.

But a product quiz isn’t just a fun way to engage customers. Businesses are using it as a powerful tool to increase sales and boost conversions. Real Shopify stores are seeing tangible results. 

For example, Ulta Beauty's “Skincare Routine Quiz” helps identify users’ skin types, concerns, and preferences, guiding them to the right products and significantly improving engagement.

Similarly, Sattva, a Polish brand specializing in Ayurvedic cosmetics, offers a quiz called “Choose the Color That Suits Your Needs”. Customers answer a few simple questions about their skin and hair, and the quiz recommends the most suitable products. The company reports that 25% of quiz participants end up making a purchase, while a significant portion of users are captured as leads for future marketing campaigns.

Shopify hair quiz

So, why should you consider adding a quiz to your Shopify store? Here’s what it can do for you:

  • Increase Sales: Product quizzes help shoppers find exactly what fits them, which means fewer drop-offs and more confident purchases.
  • Get Valuable Leads: Asking for an email before showing quiz results is a great opt-in strategy. You collect interested leads who already shared their preferences, perfect for future campaigns.
  • Understand Your Customers Better: When you ask the right questions, you gain powerful insights about your audience, their needs, habits, and preferences. (Tip: choose a quiz app that offers detailed analytics to make the most of this data.)
  • Reduce Product Returns: When customers buy products recommended specifically for them, they’re happier with their purchase and less likely to return items.
  • Boost Engagement and Time on Site: Quizzes make your store feel more interactive and fun. Visitors stay longer, explore more, and connect with your brand on a personal level.

Popular quiz categories among Shopify stores include skincare, haircare, fragrance, vitamin, fashion, pet care, home decor, fitness, food and beverage, and gift finder quizzes. 

Choosing the Right Shopify Quiz App: What to Look For

Choosing the right quiz app for your Shopify store can feel tricky with so many options available. But don’t worry, here’s a simple breakdown of what to look for when comparing them.

  • Features: Does the app include things like logic jump, multiple result pages, or discount codes at the end of the quiz? 
  • Pricing Plans: Are the costs reasonable for your store size and monthly traffic? 
  • Free Trial or Free Version: Can you try the app before committing to a paid plan?
  • Customer Support(Live Chat): Is support easy to reach when you need help? 
  • Demo Website: Can you preview how the app works on a real store before installing it? 
  • Documentation and Tutorials: Are there clear guides or videos to help you set up and learn quickly? 
  • Customization: Can you adjust colors, fonts, and layouts to match your store’s branding?
  • Integrations: Does it connect with your email marketing tools or CRM? 
  • Analytics Dashboard: Does it provide detailed reports on quiz responses, conversions, and lead data? 
  • Mobile Responsiveness: Is the quiz smooth and easy to complete on mobile devices? 
  • Speed and Reliability: Does the quiz load fast and perform well even with high traffic? 
  • Regular Updates: Is the app actively maintained with new features and improvements?
App Review Rating Free Plan / Free Trial Pricing Starts From Key Features
Recomma: Product Quiz Builder ~5.0★ from 42 reviews Free plan and 14-day free trial $0 (Free plan), Paid plans start at $9.99/month Logic Jump, multiple result pages, discount code, advanced integrations with Klaviyo, Custom URL redirects, diverse quiz placement
Octane AI: Advanced Quiz Maker ~4.8★ from 195 reviews Free trial available (14-day) Paid plans start at $50/month A/B Tests, Advanced customizations, AI quizzes
Quiz Kit: AI Product Finder ~4.9★ from 164 reviews Free for development stores only and 10-day free trial Paid plans start at $59/month A/B testing, Advanced analytics, custom branding, AI quizzes
RevenueHunt: Recommender Quiz ~4.9★ from 340 reviews Free plan and 15-day free trial $0 (Free plan), Paid plans start at $39/month File upload, export leads, advanced analytics, segmentation
Lantern AI Quiz Builder ~4.9★ from 124 reviews Free for development stores only and 21-day free trial Paid plans start at $39/month logic jump, AI quizzes, 30+ Integrations

Now that we’ve compared the main features and plans, let’s go through each quiz app one by one and take a closer look at what they offer.

1. Recomma: Product Quiz Builder

With Recomma Quiz Builder, you can create several quiz types to fit your store’s needs: Product Recommendation Quiz, Personality Quiz, Scored Quiz, Interval Quiz, Point Quiz, and more. You can embed quizzes in multiple ways: under a button, as a popup, a standalone link, or directly as a section on your page.

You can also take a closer look at the app in action on the demo store.

skincare quiz in Shopify created by Recomma Quiz Builder

I actually gave Recomma the first place because the app is highly intuitive, the pricing is adjustable and affordable, it offers a wide range of features, and the support is fast and reliable. On top of that, it has almost exclusively 5-star reviews from users. By the way, the app’s growth rate is impressive, and the team adds new features every month based on user feedback. (Check the official changelog for updates.)

Other powerful features include:

  • Logic Jump – guide users to different questions based on their answers.
  • Multiple Result Pages – show different results for different answers or scores.
  • Email Capture & Lead Generation – collect emails before showing results to grow your list.
  • Discounts & Coupons – offer automatic discounts at the end of the quiz.
  • Customizable Design – change colors, fonts, and layouts to match your branding.
  • Analytics & Reporting – track quiz performance, conversion rates, and leads efficiently.
  • Integrations – Works with Shopify Flow, Klaviyo, ActiveCampaign, Mailchimp, Zapier, Omnisend, and Shopify Customers to automate workflows and email marketing campaigns.

Overall, Recomma is a powerful and user-friendly solution that works for almost any Shopify store, from skincare and haircare brands to pet products and vitamins. It’s especially valuable for stores looking to increase sales, capture leads, and gain insights about their customers through interactive quizzes.

For a closer look and step-by-step guidance, you can check out Recomma’s documentation and video tutorials, which show exactly how to set up and use the app.

2. Octane AI: Advanced Quiz Maker

Octane AI is a premium quiz app designed for fast-growing Shopify stores that want highly personalized quizzes. It offers AI-driven quiz creation and seamless integrations with major marketing platforms.

You can see an example quiz created with Octane AI on the Jones Road Beauty store.

Pros:

  • Highly Customizable: Offers advanced styling options, custom CSS, and A/B testing capabilities, allowing you to create quizzes based on your brand's unique needs.
  • Dedicated Account Manager: For enterprise clients(costs $500 per month) Octane AI provides a dedicated account manager to assist with setup, optimization, and strategy.
  • AI-Powered Logic: Uses AI to analyze your products to automatically generate personalized quiz questions and logic.
  • Shopify Plus Certified: Meets the highest standards of performance, security, and support, ensuring reliability for high-volume stores.

Cons:

  • Premium Pricing / Higher Cost for Smaller Stores: Plans start at $50/month for up to 200 quiz takes, with higher tiers at $200/month (1,500 quiz takes) and $500/month (4,500 quiz takes). This pricing structure may be more suitable for established businesses rather than startups or small enterprises. 

3. RevenueHunt: Recommender Quiz

RevenueHunt is one of the first Shopify quiz apps, giving them years of experience in creating quizzes that boost sales and capture leads. Their long history in the space means they know what works, and many stores rely on them for product recommendation quizzes.

You can see an example quiz created with RevenueHunt on a their demo store.

Pros:

  • Experienced Team: One of the first quiz apps on Shopify, with deep knowledge and proven results.
  • Customizable Quizzes: You can create product recommendation quizzes with different question types.
  • Good Integrations: Works with major tools like Klaviyo, Mailchimp, and Zapier.
  • Reliable Lead Capture: Helps collect emails and segment your customers effectively.

Cons:

  • A Little Outdated: Although they recently updated the app dashboard, the styles on the front end are still not very modern.
  • Coding Issues: Certain advanced features require workarounds because the code isn’t perfectly optimized.

4. Quiz Kit: AI Product Finder

Quiz Kit is a Shopify quiz app designed to help stores create product recommendation quizzes and capture leads. It’s powerful but comes with some limitations for smaller stores or beginners.

You can see an example quiz created with Quiz Kit on a their demo store.

Pros:

  • AI-Powered Recommendations: Helps match customers with the right products quickly.
  • Customizable Quizzes: You can set up multiple question types and result pages.
  • Lead Capture: Collect emails before showing results to grow your list.
  • Integrations: Works with popular tools like Klaviyo, Mailchimp, and Zapier.

Cons:

  • No Free Plan: Quiz Kit doesn’t offer a free plan, only a 10-day trial.
  • High Pricing: Their paid plans are relatively expensive, making it more suitable for larger stores.
  • Dashboard Complexity: Some parts of the dashboard are difficult to set up, especially for beginners.

5. Lantern: Product Quiz Builder

Lantern is a Shopify quiz app that helps stores recommend products, capture leads, and boost sales. It’s user-friendly and designed for stores that want a balance between customization and simplicity.

You can see an pet food quiz example created with Lantern on a their demo store.

Pros:

  • Basic Features for Product Recommendation Quiz: Perfect for getting started quickly.
  • Templates Available: Pre-built quiz templates make setup faster.
  • Integrations: Works with Shopify Flow, Klaviyo, Recharge, Stamped, Rebuy, Zapier, Flow, and AI tools.
  • User-Friendly Dashboard: Easy to use for beginners.

Cons:

Some Feature Limitations: Advanced features like multiple result pages are limited compared to premium apps.

Key Takeaways

Choosing the right quiz app for your Shopify store can make a huge difference in sales, lead generation, and customer engagement. Each app we covered has its strengths and drawbacks:

  • Recomma Quiz Builder stands out for its intuitive interface, flexible pricing, and powerful features, making it a top choice for most stores.
  • Octane AI is perfect for larger stores that need deep customization and a dedicated account manager, but it comes with higher pricing.
  • RevenueHunt brings years of experience and reliable results, though its interface feels slightly outdated.
  • Quiz Kit is AI-powered and effective, but it lacks a free plan and can be tricky for beginners.
  • Lantern offers a simple, template-based solution with essential features and multiple integrations, though advanced options are limited.

When choosing a quiz app, consider your store size, budget, desired features, and how much customization you need. By picking the right tool, you can turn hesitant visitors into loyal customers, increase conversions, and gather valuable insights about your audience.

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